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Virtuosa at Habari Media Symposium


Luyanda Mofungo and Nick de Klerk visited Cape Town recently to attend the Habari Media Symposium. We caught up with Luyanda upon her return to chat about her experience and highlights of the event.

Which of the speakers did you enjoy most?

Trevor Johnson (Head of Strategy and Planning, Facebook EMEA) was really impressive. He had a phenomenal presentation on the importance of understanding social media and Facebook and its relevance to the South African market. Johnson clearly emphasized the keen interest that Facebook has expressed in being heavily involved in making the application more relevant to the African market and its desire to co-operate with cellular brands to enable this initiative to be a success.

He further stressed that Facebook prefers to be acknowledged as an online provider and not a social media platform. Johnson highlighted the influence that Facebook has in the digital landscape via statistics such as 200 million people logging into Facebook on a daily basis with 100 million people utilizing their mobile devices to engage with the site. It’s that you have to make the user engagement an experience of value. Johnson advised that it’s time to think differently instead of relying on traditional media metrics to try and define the value of campaigns in the social media space.

Any other that caught your interest?

Angus Robinson (Founder of Brandsh Media) in his presentation relayed how brands are utilizing social media, highlighting how cellphone companies are integrating social media within their application strategies.  He also addressed the attributes of openness, contribution and vulnerability of brands within social media. Robinson went on to discuss the way brands should gear themselves up for addressing briefs that require social media as part of their campaigns.  Content augmentation and community functionality were areas that he highlighted to note when working on social media campaigns – he stressed the value in considering the mindset of the user when structuring social media campaigns.

A lot is being said about E-Commerce at the moment?

Yes, also at the symposium Gary Hadfield from spoke about the growth in E-Commerce in South Africa. Although it’s true that South Africa lags in terms of development and consumers are reluctant to fully trust electronic transactions it’s definitely becoming an area to watch in the year to come.

What are your overall thought of the Symposium?

Hosted on the beautiful Spier Wine Estate it’s hard not to compliment the event. But truthfully I found it very insightful and the selection of speakers and topics thought provoking. It’s definitely an event I would think about attending again next year.