The Benefits of Search Engine Optimisation
SEO is an extremely cost effective way of generating new business to your site. This method rewards relevant, proactive websites that add value to a consumer. With the incentive of a top ranking spot on Google, time spent optimising is of immeasurable value. Increased visibility on search engines will yield:
- Increased traffic
- Increased brand awareness
- Increased earning potential as conversion rates improve
[in case you missed our short summary introduction to SEO, please see "The Basics of Search Engine Optimisation"]
It is important to note that proper SEO implementation takes time to show results. It takes time for the spiders to recognise the "newly" optimized pages and content, to index and compare it to competitors and to place it within the search result pages.
The outstanding benefits of SEO are:
- High ROI - SEO brings you a higher Return On your Investment than any comparable form of marketing.
- Long Term Positioning - once in place, a properly designed and optimised site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable.
- Targeted Traffic - SEO can increase the number of visitors who are actively searching for your service or product.
- Increased Brand Visibility - SEO can give your brand a high international profile - and for a comparatively low outlay.
- Higher Sales - SEO can mean increased sales of your product or service.
- Faster Loading Pages - properly validated and optimised files will be smaller and leaner, meaning less server requests/overheads and quicker download times.
- More Cost-Effective - SEO is among the most cost-effective ways of marketing.
- Increased Accessibility - observing sensible optimisation procedures can make your site more accessible to all users.
- Cross-Browser Compatibility - A properly optimised site will be as near as possible validated to high standards. This means that it works in all browsers, in other words your site may be viewed by the greatest potential number of visitors.
- Navigable by the Engines - all links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and properly categorise.
- Usability - observing basic optimisation guidelines should mean that visitors have a more pleasant user experience.
There are three factors that we may have touched on but need to be mentioned specifically:
- Proper SEO implementation takes time to show results and is not a quick fix, therefore the strategy and investment should be long-term. SEO is a continuing process of tweaking and updating. Done properly, SEO will deliver results.
- SEO alone is great, but it is best to align your SEO with other marketing initiatives such as Pay Per Click Advertising, WebPR or Social Media.
- To effectively convert you need to know exactly where your potential customers are before leaping into active implementation of SEO. First understand what your clients want and then see how you can give it them.