Procter & Gamble appoints Virtuosa for Always Brand

As the leading youth brand from Procter & Gamble, Always Ultra have been providing leading sanitary wear for women around the country.

In order to stay up to date with feminine solutions that women young and old can recognize and relate to Procter & Gamble have appointed Virtuosa to develop and manage their digital campaigns for this Brand.

The initial campaign will focus on driving feet-in-store, educating and bringing-to-life the Always product upgrade including additional social media value-adds for consumers and is due to go live in March 2010.

Virtuosa is pleased to be working with such an established brand within the Procter & Gamble stable and is looking forward to producing great results for the Client.

~12 January 2010