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Tiger Wheel & Tyre
Client Summary:
Tiger Wheel & Tyre (TWT) supplies and fits the world's leading tyre brands at competitive prices. Brands stocked include Michelin, Continental, Yokohama, Goodyear, BF Goodrich, Velocity and TSW. Tiger Wheel stores are located across Southern Africa.
Objectives of the project:
TWT is a long-standing client. Our ongoing aim is to create a web presence for TWT that dominates the online market. The website has undergone various changes and has recently been rebuilt on Ensight, a very robust and scalable platform.
To stay ahead online, TWT also uses Virtuosa's Pay Per Click (PPC) skills. This further enhances its presence on Google, generates sales and builds its customer database via focused PPC campaigns.
Virtuosa provides monthly strategic input and reporting to ensure TWT's focused online marketing efforts and continued good ROI.
What we are doing for the client:
- Website development and ongoing website maintenance
- Pay Per Click Advertising
- Reporting
- Strategic Input and Consulting
- Features and Technology
- Results
- Team Members
Features
Cutting edge website - high-end graphics and interactive elements in flash.
Content Management System allowing for full-site maintenance and control - form builders, page creation and even bulk mailing.
Technology
Ensight Online Marketing Suite Content Management System
Google Analytics and Ensight Reporting used for tracking of campaigns and reporting on campaign and website performance
Results
The TWT website has maintained a steady, month-on-month growth in visitors and unique visitors. Daily wheel and tyre enquiries and franchise requests are also received via the website.
Thanks to Search Engine Optimisation strategies, TWT has remained at the top of almost all its key phrases and words on both local and international search engines.
Paid Search, the current PPC campaign, has achieved a large number of conversions within a very short time.
Team Members
creative director: Bryce Hancock
designer: Ronnie Handukani
search marketing manager: Melt du Plooy
business development strategy: Nick de Klerk