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Browns Jewellers
Client Summary:
Browns Jewellers is a Jewellery Store that specialises in selling South Africa’s Most Beautiful Diamonds.
Objectives of the project:
Virtuosa was tasked with designing a comprehensive website to fit Browns Jewellers needs. The brand’s online presence had to reflect its offline personality, with a strong ongoing e-Marketing strategy to drive sales and brand awareness.
What we are doing for the client:
- Website development and ongoing website maintenance
- Search Engine Optimisation
- Social Media Optimisation – Flickr, Twitter and Youtube.
- Reporting
- Strategic Input and Consulting
- Features and Technology
- Results
- Team Members
Features
Cutting edge website – high-end graphics and interactive elements in flash
Content Management System allowing for full-site maintenance and control – form builders, page creation and even bulk mailing
Technology
Concrete 5 Content Management System
Google Analytics used for tracking of campaigns and reporting on campaign and website performance
Results
The Browns Jewellers website has maintained a steady, month-on-month growth in visitors and unique visitors. Daily jewellery enquiries and franchise requests are also received via the website.
Thanks to Search Engine Optimisation strategies including a comprehensive keyword strategy, Browns Jewellers ranks high in almost all its key phrases and words on both local and international search engines.
Team Members
creative director: Bryce Hancock
designer: Sarah Aylmer
search marketing manager: Melt du Plooy
account manger: Michelle Nichollas
business development strategy: Nick de Klerk