Welcome to our March issue!

Can you believe we are already at the end of the first quarter of 2009! Summer is becoming a distant memory...the weather is changing there's a chill in the air, a sure sign autumn is on the way.

To warm things up we discuss some hot topics this month, focusing on why online marketing has to be an ongoing activity; the impact of Intellectual Property vs. the Internet and we provide you with some handy ideas for creating sticky content on your site. We are also sharing a project that we recently completed including some great results and even better client feedback.

Enjoy!

Why Online Marketing has to be an ongoing activity

Author: Melt du Plooy
Many small business owners and even large corporate companies fall into the trap of only investing into a short term online marketing strategy. Some think that they only need to promote their website once by sending a once-off email campaign, or running a PPC campaign for a couple of months to promote a special of some kind or even just optimize their websites to get a better ranking or get indexed in the Search Engines.

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Client Showcase: Chef Direct

Top 'Sticky' ideas for Your Website

Author: Sandra Olivier
There is one thing that all websites have in common and that is content. The manner in which you present your content however is critical in terms of retaining the visitor and converting that visitor into a buyer. How to accomplish this are always challenging. One way is to create content on your website that will 'stick' in the minds of your visitors.

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Intellectual Property Laws vs. the Internet...

Author: Grant McMullin
With this sharing of information and information being so freely available, comes the issue of the violation of intellectual property laws and infringement of copyright laws. Currently there is a law suit against The Pirate Bay for their involvement in the alleged infringements of these laws.

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