EDITION 2 | ISSUE 3 | June 2009
Welcome to our June issue!
Soccer fever has hit South Africa! We are currently slap in the middle of the Confederations Cup and the eyes of the world are on South Africa in the countdown to 2010 which is now less than a year away. CNN is featuring our preparation and readiness from all angles and the tourism industry should be taking advantage to ensure a bumper season before, during and after these momentous events.
The question is however, have the Tourism Industry product owners sat down and planned how they can take advantage? One step is budgeting for the increase in terms of revenue management and staff service levels to ensure optimum return and satisfaction for both guests and companies. The second and perhaps bigger issue is to attract the right traffic to ensure that you match their needs to your product offering.
Showcasing your offering prior to an event needs to incorporate a combination of tools. Some of these are: Visibility on search engines to feature for the events that are taking place. Reputation management through controlled influence including content placement (webPR), social media engagement to ensure that you feature for the current topics/events. Lastly paid advertising on the search engines to get a strong call to action. When and how to use these tools for an effective online presence is key, hence, that emarketing strategy…
Enjoy!
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Did you know...
According to the recently released Internet Access Report by World Wide Worx the number of internet users in South Africa grew by 12.5% to 4.6-million in 2009. |
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The Basics of StrategyThe experts, it turns out, were right. The internet continues to spread across the world with incredible fervour. It’s not just a matter anymore of having a presence online but you have to carefully consider who your target market is and how the best way will be to reach and engage with them.
The Starting Point - Online Digital Strategy
Online marketing can transform the profitability of a business, but many marketing directors are so confused by the massive range of marketing techniques and technologies they’re unable to get started. So let's take a step back, the starting point of what you want to do online needs to be a plan based on what you want to achieve. Do you want to build Brand awareness? Are you trying to generate leads? Or is it to find out what consumers are thinking about your product that is being launched?
How Strategy Works – a Client Case Study
Hospitality Property Fund, which own over 20 properties in South Africa have embraced online as a key component of their marketing mix especially for their internationally branded properties, Crowne Plaza Johannesburg -The Rosebank and Holiday Inn Sandton.
Considerations for an Online Strategy
Digital marketing has brought along many changes and at the top of the list is consumer behavior. This change in behavior is providing the opportunity for the consumers to engage with the brand irrespective of the advertising message. So when putting together your digital strategy you need to consider the expectations and habits of your consumers.
Virtuosa Vibe
A HUGE thank you to our clients, partners and friends for attending and supporting us at our office warming earlier this month, we had a great evening - check out our pictures on Facebook and Flickr. |
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Contact us
[web] www.virtuosa.co.za
[email] info@virtuosa.co.za
[tel] +27 11 021 8740
[fax] + 27 (0) 86 535 1504
Building 6, Ground Floor, Fourways Manor Office Park, 1 Macbeth Ave, Fourways
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