Welcome to our February issue!

For most people February is known as the month of love and romance the world over, for us in Jo’burg it has been marked with rain, flash floods and more rain. Nevertheless business continues and as always the world of online is marked with constant change. We explore some of the changes in Search and Organic Rankings; have a look at how important copywriting is for the web and the influence of local and international visits to South African websites.

Enjoy!

The change in Search and Organic Search Rankings

Authors: Melt du Plooy & Nick de Klerk
Have you been doing daily searches for your favourite keyword trying to see if your company is still ranked on the first page? You may have seen changes in your ranking or even other weird listings above yours like video, news or maps? The fact is, your site may have disappeared off the first page altogether?

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Bad Copywriting Equals Bad Results

Author: Sandra Olivier
It is astounding to see the amount of bad copywriting that exist online, ranging from content on websites to PPC adverts. The importance of producing high-quality copy can never be underestimated in the online world. But how do you go about creating effective attention-grabbing copy?

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International vs. local visits on SA's websites

Author: Hester Scholtz
How many South African users are visiting local sites? Would it surprise you to know that almost half of the total traffic on domestic sites is actually from international visitors?

47% of total traffic does not come from South Africans, suggesting that our websites are globally being consumed. This could be from South Africans abroad or even general interest.

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Do you have an Online Reputation?

Authors: Michelle Nicholls & Sandra Olivier
In 2008 Reputation Management emerged as a key focus area for companies and individuals alike to consider. Do you know if you have an online reputation? If you have an online reputation, did you manage it during the year? If you don't know if you have one, well, that's probably not good either.

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