WebPR & Social Media Marketing
WebPR is an essential component of your online strategy and focuses on increasing your online presence while building credibility through higher online exposure.
Constant brand management through online reputation management is required, while communication and engagement with online communities and social media helps to introduce your brand to the world.
WebPR consists of activities focused on influencing media, communities and audiences that exist online. These include search engines, blogs, news, forums, discussion threads, social networks and other online communication tools.
WebPR is an effective way to get press coverage, get your customer's attention, build integrity, and ultimately: get your customer to interact with and respond to your brand.
Key components for WebPR include:
- Increased website content - relevant (Social Media Marketing) and optimised (SEO)
- Social Media Optimisation - tag, syndicate and contribute valuable content
- Article Directory Submissions and Press Releases - utilising Traditional Press Releases/Media Announcements