Online Reputation Management & Online Brand Monitoring with saidWot
Online Reputation Management outlines the importance of understanding consumers’ online conversations about ones product and company.
A high percentage of consumers go online to research and read opinions about products before making purchase decisions offline. Finding negative comments can seriously influence this outcome.
Disgruntled customers, competitors and even ex-employees go to voice their opinion on blogs, forums, consumers' sites and message boards about your brand online. This Consumer Generated Content is immediately picked up by search engines and can quickly damage your brand.
Monitoring these online conversations is only part of what you should be doing when managing your reputation online. You need an ongoing strategy to manage and influence the perceptions of your brand. By monitory these perceptions, you can truly understand your consumers. No PR or brand campaign is complete without an integrated online strategy and brand equity cannot be measured without taking the online segment into account.
Virtuosa uses saidWot – an Online Reputation Management Tool - that provides near real-time online monitoring and brand analysis mechanisms to generate valuable insights in an efficient manner.
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