Pay Per Click Marketing
Pay Per Click (PPC) or Paid Search is where the advertiser pays the search engine to have its ads appear.
Advertisers bid on ‘keywords’ they believe their target market would enter in the search bar when looking for their type of product or service.
Pay Per Click (PPC) is an advertising model used on search engines, advertising networks and content websites/blogs, where advertisers only pay when a user clicks on an ad to visit the advertiser's website. These PPC ads are called a ‘sponsored link’ or ‘sponsored ads’ and appear next to, and sometimes, above, the natural or organic results on search engine results pages.
Virtuosa is a South Africa based eMarketing company that can effectively provide a PPC / Paid Search strategy to grow your business leads, improve sales or simply increase brand awareness.
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