Email Marketing is one of the most powerful tools in an internet marketer's arsenal – and it's easy to see why.
For many customers, email is still the primary communication tool they use when online - therefore highlighting the importance of an email marketing strategy. An extensive list of targeted prospects is a tremendous asset.
In order to ensure that your email marketing is effective, your emails must be gripping, relevant, well-timed, targeted and personalised. If you get all this right, it will increase your sales and build your brand credibility.
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